To begin planning our Degree Seeking Undergraduate Event, we created 5 SMART Goals to keep the class on track with due dates and to make sure we understood what Dr. Stansbie was communicating to us. The five goals that we made needed to be Specific, Measurable, Attainable, Relevant, and Timely, or SMART.
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1. Budget Our budget for this event is $750. We will stay within this budget by creating a specific budget, which will lay out how we will allocate all of these funds. This budget will be created and approved by September 26, 2016. Once this has been approved we will plan each element of this event accordingly. We will review our funds after each decision to be sure that we remain within budget at all times. 2. Target Market The Target Market for this event is all Degree Seeking Under Graduates, specifically freshman and sophomores, who would like to explore the majors of the College of Community and Public Service further. These majors include Criminal Justice, Hospitality and Tourism Management, Public Nonprofit and Health Administration, and Social Work. Our goal is to have an audience of between 200 to 250 people. In order to do this we will employ or marketing plan, which will be decided upon by October 6, 2016. We will attract this audience by not only telling them about the event, but informing them that it will be student, faculty and organization lead. 3. Location The location of the DSUG event will be in Allendale. The exact location of this event has yet to be decided however it will either be in the Mary Idema Pew Library or the Kirkhof Center. By keeping this event in Allendale we will be able to attract more of our audience, as it is more common for freshman and sophomores to live there. We will choose the location that is both best suited for this event and available on November 15, 2016. 4. Marketing In order to accomplish all of these goals, and have a successful event we will need to have an effective marketing campaign. This marketing campaign will contain multiple different elements such as Facebook, flyers, posters, and emails in order to get the information out to the most people. The marketing campaign will be decide upon and started by October 6, 2016. We will do weekly evaluations to be sure that we are reaching as many students as possible and staying within our marketing budget. 5. Food and Beverage Along with the marketing campaign, we will advertise the fact that there will be free food because of the appeal that this has towards our audience. The food and beverage for this event will be decided by October 11, 2016. We will choose options that both appeal to the audience and fit the theme of our event. Not only will the food and beverage stay within its designated budget, however it will also act as an incentive to attract students to our event. |